Do I need to choose Owner or Vendor before running the audit?
No. One accepted audit returns both the page-improvement view and the offer/traffic-use view.
Do I need to choose a traffic source first?
No. The normal workflow starts with the landing itself. Traffic and direct-vs-bridge guidance are part of the result when the available evidence supports them.
What if the URL cannot be read correctly?
The product should say so rather than pretend it saw the page. Optional screenshots or visible-copy notes can help match the exact version you see.
Does Landing Analyzer predict conversion?
No. It is a pre-traffic decision-support product. It evaluates readiness, risk, buyer/CTA fit, trust, route, and evidence; it does not guarantee conversion, revenue, ROAS, or campaign performance.
Does it replace real market testing?
No. The purpose is to make the next test more informed and reduce obvious mismatch before you pay to discover it through traffic.
Why use it repeatedly?
Because every landing is different. Landing Analyzer gives repeated page review a consistent decision workflow so you do not have to rebuild the reasoning from scratch each time.